ARToolworks and Inglobe Technologies sign a partnership agreement

07/02/2011

ARToolworks and Inglobe Technologies sign a partnership agreement

 

7 February 2011 - ARToolworks and Inglobe Technologies are pleased to announce that they have formally joined by signing a partnership agreement. This agreement will give birth to an improved technical and marketing collaboration between the two companies in all areas of augmented reality technology, including mobile, web and custom solutions.

 

Augmented Reality integrates live video with computer generated graphics enabling virtual content to be overlaid on the real world.  ARToolworks is the leading provider of tools for developing AR experiences and its software libraries are the first choice of developers creating AR applications.  Inglobe Technologies, a leading company in the field of AR, is the developer of the ARmedia platform and of popular AR applications such as ARmedia Plugin for Google SketchUp and Autodesk 3ds Max.

 

By entering this agreement, the two companies intend to establish a closer cooperation to get the best from their development and marketing activities, with special attention to Italy but also with a view to the wider global market.  Inglobe Technologies will also be allowed to distribute and provide support for the ARToolKit product family.

 

Commenting on the agreement, Graziano Terenzi, CEO of Inglobe Technologies srl, declared: “We have enjoyed working with ARToolworks in the past and it is a real pleasure seeing our collaboration take a step forward.  By fully supporting all of the ARToolworks development tools, I strongly believe that plenty of opportunities will emerge for both of our companies.  On the one hand, this agreement will help us to move faster to our marketing and development goals while, on the other, we will do our best to provide ARToolworks with valuable collaboration on both technical and marketing issues.”

 

Ben Vaughan, CEO of ARToolworks, added: “Inglobe Technologies has developed a range of great AR products and we are delighted to form a closer relationship with Graziano and his team.  As one of the premier European AR solutions companies, this agreement will accelerate our product development strategy and help us increase our penetration into the expanding Italian market.”

 

Starting from today – 7 February 2011 – all of the ARToolkit product family will be available to the Italian market through Inglobe Technologies who, in turn, will also help customers to get the best out of them

 

Contact:

 

Ben Vaughan     ben.vaughan@artoolworks.com                               Tel: +44 1460 271713


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